The aim of any enterprise is to gain a lot of profit by selling its products in the market. In order to achieve the aim, enterprises not only carry out high marketing skills in the market but also -work out super products. It's very clear the producing of super products must depend on the effective management of an enterprise and other elements. Therefore, marketing should be looked as a system program. Traditional theories in marketing just emphasize the importance of the market .Now, many marketing scholars have put forward the view of marketing is a system program and includes every jobs of an enterprise.
I write the thesis on the basis of this new view and my understanding. I think system marketing should include three factors: idea marketing, strategic marketing and skill marketing. Idea marketing is the soul of system marketing and strategic marketing is the basis, skill marketing the vanguard.
The article is divided into four parts.
1. Through looking back the development of traditional marketing, we can find the reason of the new theory being called system marketing. On the other hand, in this part, I introduced the contents of new marketing.
2. The building of the system. The system includes three points: idea marketing, strategic marketing and skill marketing, which have different actions.
3. Four essential factors of the system: Science and technology, famous brand, service and organization.
4. An example of the system marketing in Haier enterprise.
Certainly there is a lot of defect in the article because of my limited knowledge. If anyone figures out the mistake or improve the article, I will express my heartfelt gratitude. At the same time, I thank my respectable teacher Professor Zhang, he gave me much valuable guidance, and I also thank all of people who ever helped me.